picture of persons hand holding mobile phone withe website text about how mobile optimization can help your business

 

Every business owner knows they need a website. It adds credibility and builds trust. As soon as you create a website, your business will boom. Right?

Wrong.

There are multiple factors that go into proper web design technique. Long-term strategy is also important when deciding what type of site design you require to achieve your goals.

 

Here are 10 Tips on Website Design that Can Make You Richer:

 

#1 Make Sure Your Website Loads Fast Enough

 

Your website has to be designed with many factors in mind. For example, you may have a nice-looking site, but does it take forever to load?

If so, it will not increase your sales the way it could if it were faster. In fact, 79% of customers that are dissatisfied with a website’s performance are less likely to make a purchase, and 47% expect a site to load in less than 4 seconds.

If your site seems slow, you could be right to make some big changes. Small changes can make a big difference, too.

If you would like to check your website’s page speed, here are some great (free) tools:

Google Developers

Pingdom

GTMetrix

If your site is running too slowly, you will lose business opportunities. Keep in mind, websites load differently on various devices.

 

#2 Is Your Site Mobile-Friendly?

 

Websites are generally designed on a desktop or laptop, so it can be easy to forget how important the user’s mobile experience is. People are searching for products while on-the-go more often than ever before. What’ s more interesting, is that according to the Canada’s Internet Factbook, conversion rates are quickly increasing with mobile searches. 62% of Canadian consumers prefer to purchase from businesses online, and mobile purchases increased to 40% in 2018, from a mere 12% in 2014. In that sense, it can be much harder to make more money if your site is too slow on mobile devices. This can have a dramatic effect on your ability to bring in revenue, especially if you’re selling a low-ticket item or aiming at offering convenience to your customers.

Keep in mind that mobile devices have different screen sizes and therefore need to be responsive. Responsiveness can have a huge impact on your mobile web traffic.

mobile infographic about mobile usage by canadians

#3 The Aesthetics of Your Site Matter More Than You Think

 

You may think your basic HTML site is excellent because it loads fast and gets to the point. However, depending on what services or products you offer, it may be smarter to have a bit more media on your site. As long as you don’t let your site get to be too slow, good media content can drive better traffic.

For example, which site would you be more likely to give your personal data to?

This one:

screenshot of crappy site design selling radiology equipment

 

Or this one:

screenshot example of nice looking site

The first one simply looks less trustworthy, doesn’t it? If you’re going to be spending a lot of money, and there are a lot of options out there, it’s likely you will be putting in more time into considering which route is best. The average consumer thinks this way- and for good reason. After all, you wouldn’t want to waste your money on a less-than-expected service, would you?

Apart from having a great UX, it is equally important to have great UI and Visual Design.

Websites are a reflection of your brand identity and company culture. Make sure you have images, videos, and infographs to depict your company’s services and products. Get personal and build a relationship. Building trust with consumers is the key to showing them that you are one of the best choices out there.

 

#4 “Content is King”

 

One of the main phrases used by SEOs (Search Engine Optimizers) is ‘Content is King’. This couldn’t be more true moving into 2019. There are many websites out there, and regurgitating the same information won’t help you win the search engine race. You need to be fresh and interesting. You don’t want to copy your competitors- you want to outshine them in some way. This often means doing things differently. I’m not saying you need to reinvent the wheel- but you don’t need the exact same wheels to move forward.

What is SEO?

Blogging drives a lot of organic traffic- as long as you’re informative and relevant. You can also take the entertaining approach, however this depends on which industry you are in. Understanding your target market is very important when creating original content that is optimized.

#5 Your Target Market and Your Website

 

You can create any old website, make sure it loads fast and is legible on a mobile screen. Add in some good content, and boom, you get traffic. However, it’s really important not to get caught up with simply getting traffic. It’s more important to note that the most valuable traffic is the type that will convert into sales. For example, if you’re selling to Baby Boomers, you would benefit from a different marketing approach than a company targeting Millennials. Millennials comprise a large portion of the market and therefore have the most buying power today.

You probably already know what kind of consumer you are targeting. However, you also need to remember that consumers behave differently online, just as they do in-person. Understanding how to target them is the final step in addressing your ideal market. This ties in with mobile experience- is your target market buying online, or on-the-go? Or is there a longer path to making a sale happen?

 

 

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#6 Tracking Your Analytics

 

You need to understand your web traffic data and be able to analyze the statistics in order to improve your online strategy. There are some amazing things that can come from being able to pull data and create easy-to-read reports for analysis. For example, you may take a first glance at your site traffic using Google Analytics (another great free tool!). You may see that you have hundreds, maybe even thousands of visitors each day. Understanding the difference between Unique Visitors and Visitors is important- you want to know if people are coming back to your site after their first visit, or if you’re getting a lot of one-time views. You need to know what your goals are, and then you can use your analytics to determine the best online sales funnel for your business.

Setting up Google Analytics is super easy- tracking and analyzing, not so much. You will have to take time to search through the data, and focus on pulling out the most relevant information. Then you have to act on your new information by developing a strategic plan to improve your site.

#7 Organic Keywords

 

Keywords, keywords, keywords. We hear it all the time, but what are they?

Keywords are not some specially programmed set-up that some may think they are, but they are not that simple either. Every website needs to have content, and the words you use are analyzed by search engines. You want to use relevant words to your industry, so that people searching online are more likely to come across your site. However, you don’t want to compete against the biggest players by targeting only the most common words. It is likely they have a bigger bidding budget- so you may be best off taking a look at lower ranking keywords. It all starts with knowing your industry, your business’ place in the market, and your target consumer’s mentality: Then comes the keyword research.

Here is a great free tool to research specific keywords and their estimated stats: KWFinder

Another trustworthy free option is the Google Keyword Research Tool. There’s also Google Trends to check out the differences between certain keywords. Last but not least, Ninja Marketing is an interesting site to help you analyze your competitor’s websites for keywords.

 

#8 Social Media Links

 

Don’t forget to make sure your online presence is multi-channel based. You want a website for sure, but you also need to consider which social media accounts could help your brand the most. Where are your targets? What do they do online? How do they come to making a purchase?

It’s important to use your social media channels in tandem with your website. This means setting up many ways for users to travel back and forth between these platforms, and overall increasing their interaction rate with your brand.

Here’s a great site for learning about Social Media in Canada- it will help you figure out what you should be engaging with.

 

Canadian Social Media User Demographics 2018

 

Once you know who you’re targeting and where they hang out online, it’s time to think about when and what to post.

 

Best Times to Post on Social Media [Infographic]

#9 CTAs: Calls-to-Action!

 

You need CTAs (Calls-to-Action) that drive web traffic to your social media pages. Make sure your web page developer is placing social media buttons throughout your website, and your blog-writer remembers to use them throughout their articles. These easily noticeable buttons allow users to interact with your brand more, and this will help further develop a trusting relationship between you and your online market.

 

#10 How to Choose a Website Designer?

 

So you now know the basics of how to optimize a website for higher conversion rates. Like most business owners, you’re probably very busy taking care of a variety of things. Passing on your site design needs can be more of an investment than you think. However, you must be careful when choosing a service. Many designers will offer to design your site at a wide range of prices. People always ask how much they should be looking to pay for a website.

Here’s the answer:

You can get a basic design for a few hundred dollars, and many assume that this will be of value. However, these types of services generally don’t come with regular maintenance. They will more than likely rack up fees if there needs to be any changes made or new additions to your content in the future.

Essentially, it is important that you choose a company that cares about your business long-term. This will increase the likelihood of their work being developed in a scalable manner- meaning as your company grows, your site can easily move along to reflect your success.

The last thing you need as a business trying to grow, is to invest hundreds of dollars now, just to find out later that you need to invest again just to improve or change your site. Choose a company that will work with you along the way. One that doesn’t tie you down to a strict contract with high maintenance fees.

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