On July 1st the Canadian Anti-Spam Legislation goes into effect, companies that do not abide by this legislation can get hit with heavy fines if they do not abide by the legislation. We’re here to break it down for you a little bit. You can find all the details on the legislation here: http://fightspam.gc.ca/eic/site/030.nsf/eng/home
The CASL means that companies or individuals cannot send commercial e-mails without consent from the recipient. Penalties can go up to 1M for individuals and 10M for companies, potentially per violation. There are exceptions and implications for consent, keep on reading to see if those exceptions and implications apply to your existing e-mail relationships.
Your messages must have met one of the following conditions:
Your e-mail messages must:
The following are exceptions from being labelled as unsolicited.
If you have a list of e-mail it would be best advised to go through that list and pick out the recipients that have expressed consent. You need records of your expressed consent. The ones that you have had an existing relationship with will qualify for implied consent but that is only applicable for 24 months! You will need to obtain express consent thereafter. If a recipient is in an unknown status, it would be best to avoid sending them any messages to avoid penalities.:33